From the feedback we have been given, we have learned that people primarily look at the performer. Of course they are the main focus and the first thing that catches the audience's attention. But I noticed how little the viewer concentrates on the other aspects such as; mise-en-scene, camerawork and editing etc. Because I have a keen interest in film making I take notice of every detail and also look at more of the details in music videos. But I just assumed that other people took more notice too.
The main comment we got was about Chloe's over acting. We knew about this and noticed it a lot from spending so much time trying to sync it and get it right but I didn't think other people would pick up on it as much, having said that, if they see less of the other apsects then they will of course notice when the performer goes wrong. So it is very important to get a person that it just right; not too confident but has enough confidence to do everything that is required of them to make the video work. Sadly we had someone that was a little over confident.
I also learnt that very little information is needed for the narrative to be clear. We have very little clues as to what has happened in the past of Chloe's character, just a few shots of poppies and Chloe crying at a statue and still everyone that has seen it realises straight away that we are trying to get across she has lost her boyfriend to the conflict in Afganistan.
So the audience's opinion is very important. Not only for helping to edit final bits of the current video, but in helping each of us to know what to look for in future projects. To look out for every single detail because someone will notice everything.
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